We are committed to creating a green, healthy and harmonious future with a strategic vision of becoming a trusted partner for families around the world. We have fomulated four strategic directions of "CARE"  (Collaboration, Advancement, Responsibilityand Eco-friendliness) around the strategic mission to systematically promote ESG practices. 

We prioritize cooperating with suppliers with ESG-related certificates, and approximately two-thirds of our purchases are from suppliers with the ISO 9001 (Quality Management System) certification or environmental and occupational safety related certifications. Most of the wood pulp we purchase is sourced from suppliers that are certified by globally recognized third-party systems, such as the Forest Stewardship Council.